Author Archives: Emily Verkruyse
When Is It Time to Sign Off?
http://www.flickr.com/photos/fr3d/ / CC BY-NC-SA 2.0 Like many others, I was excited about the release of Apple’s new tablet device earlier today. Although it appears to be more of a multimedia device than a communications device, it did get me thinking … Continue reading
Filed under 1, blogging, social media, social networks
The Future of the Filter
Let me start by saying that I am all for empowering the individual to share. I’ve said it before, and I will say it again. Luckily, this is already happening online. In fact, it has already happened. Past tense. It’s … Continue reading
Filed under 1
Update: MapMyRun and Online Brand Management
Hello everyone! First things first – I apologize for my absence the past week and a half or so. Between the internet being out at home, and a pretty terrible cold, I’ve been out of commission. Anyway, I have a … Continue reading
Filed under blogging, case studies, crm, marketing
Are We a Generation of Veruca Salts?
Earlier today I was speaking to a very bright and enthusiastic college student who had some questions about the world of advertising. During the conversation we became very excited, sharing our career goals and ambitions with each other. At one … Continue reading
Filed under gen y
Social Media Advice from Kurt Vonnegut
Kurt Vonnegut must be one of my favorite authors of all time. Breakfast of Champions, Slaughterhouse Five, Hocus Pocus…I love them all. If you haven’t read any of his work, I would definitely recommend checking it out. Anyway, I was … Continue reading
Filed under blogging, social media
PR vs. Advertising – Sharing the Social Media Pizza Pie
Recently I’ve come across a good deal of commentary on who should “own” social media — PR agencies vs. advertising agencies. Although the topic has been tossed back and forth throughout the past few years, it is definitely on the … Continue reading
Filed under advertising, marketing, pr, social media, traditional media
The Tortoise and the Hare
http://www.flickr.com/photos/mayaevening/ / CC BY-NC-SA 2.0 “You don’t have to do everything today.” A colleague and friend told me this earlier this week when, as usual, I was running around the office, stressing about everything on my to-do list. Of course … Continue reading
Filed under gen y
Wouldn’t It Be Great If….
Happy New Year, everyone!! After a much needed break for the holidays, it’s time to go back to work tomorrow. Although I took this time to shut my brain down for a while, I took note of a few meandering … Continue reading
Filed under marketing, social media, social networks
