Category Archives: marketing

The Dos and Don’ts of a Finicky Millennial

http://www.flickr.com/photos/shelleygibb/ / CC BY-SA 2.0 I’ve been thinking a lot lately about effective brand communications, and the related who/what/where/when/why. I work in advertising, and it’s easy to become stuck in the standard print-tv-radio-digital media planning mode. I don’t doubt that … Continue reading

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Filed under advertising, gen y, marketing, social media, social networks, traditional media

Update: MapMyRun and Online Brand Management

Hello everyone! First things first – I apologize for my absence the past week and a half or so. Between the internet being out at home, and a pretty terrible cold, I’ve been out of commission. Anyway, I have a … Continue reading

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Filed under blogging, case studies, crm, marketing

PR vs. Advertising – Sharing the Social Media Pizza Pie

Recently I’ve come across a good deal of commentary on who should “own” social media — PR agencies vs. advertising agencies. Although the topic has been tossed back and forth throughout the past few years, it is definitely on the … Continue reading

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Filed under advertising, marketing, pr, social media, traditional media

Wouldn’t It Be Great If….

Happy New Year, everyone!! After a much needed break for the holidays, it’s time to go back to work tomorrow. Although I took this time to shut my brain down for a while, I took note of a few meandering … Continue reading

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eBay Giftcard Giveaway – Hollywood, CA

Today on vacation with my family in Hollywood, CA, between the famous-yet-touristy Grauman’s Chinese Theater and Ripley’s Believe It or Not Museum, we passed an eBay street team. They were handing out free reusable branded tote bags with “green” holiday gift suggestions available on the … Continue reading

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Filed under case studies, giveaways, marketing, promotions

The Flyer’s Collection – JetBlue

I came across JetBlue’s newest campaign — the Flyer’s Collection — the other day in the subway. It caught my eye immediately because of the holiday look and feel (I’m a Christmas junkie!) and the unusual products they were “advertising.” … Continue reading

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Introductions

Well, here is my very first post in my brand new blog. Hello out there! It’s about time. I have decided to start this blog for a multitude of reasons, but most importantly due to the fact that I am … Continue reading

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Filed under gen y, marketing, social media, social networks