Category Archives: social media

First Post on The Next Great Generation

Happy Sunday, everyone! Just a quick post to let you know that the awesome folks over at The Next Great Generation have featured my first post: “A Gen Y Take on the ‘Film Your Issue’ Competition.” I’m honored and humbled … Continue reading

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Filed under blogging, contests, gen y, social media

The Dos and Don’ts of a Finicky Millennial

http://www.flickr.com/photos/shelleygibb/ / CC BY-SA 2.0 I’ve been thinking a lot lately about effective brand communications, and the related who/what/where/when/why. I work in advertising, and it’s easy to become stuck in the standard print-tv-radio-digital media planning mode. I don’t doubt that … Continue reading

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Filed under advertising, gen y, marketing, social media, social networks, traditional media

When Is It Time to Sign Off?

http://www.flickr.com/photos/fr3d/ / CC BY-NC-SA 2.0 Like many others, I was excited about the release of Apple’s new tablet device earlier today. Although it appears to be more of a multimedia device than a communications device, it did get me thinking … Continue reading

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Social Media Advice from Kurt Vonnegut

Kurt Vonnegut must be one of my favorite authors of all time. Breakfast of Champions, Slaughterhouse Five, Hocus Pocus…I love them all. If you haven’t read any of his work, I would definitely recommend checking it out. Anyway, I was … Continue reading

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PR vs. Advertising – Sharing the Social Media Pizza Pie

Recently I’ve come across a good deal of commentary on who should “own” social media — PR agencies vs. advertising agencies. Although the topic has been tossed back and forth throughout the past few years, it is definitely on the … Continue reading

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Filed under advertising, marketing, pr, social media, traditional media

Wouldn’t It Be Great If….

Happy New Year, everyone!! After a much needed break for the holidays, it’s time to go back to work tomorrow. Although I took this time to shut my brain down for a while, I took note of a few meandering … Continue reading

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The Flyer’s Collection – JetBlue

I came across JetBlue’s newest campaign — the Flyer’s Collection — the other day in the subway. It caught my eye immediately because of the holiday look and feel (I’m a Christmas junkie!) and the unusual products they were “advertising.” … Continue reading

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Filed under advertising, case studies, marketing, social media

Introductions

Well, here is my very first post in my brand new blog. Hello out there! It’s about time. I have decided to start this blog for a multitude of reasons, but most importantly due to the fact that I am … Continue reading

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Filed under gen y, marketing, social media, social networks