Tag Archives: advertising

The Dos and Don’ts of a Finicky Millennial

http://www.flickr.com/photos/shelleygibb/ / CC BY-SA 2.0 I’ve been thinking a lot lately about effective brand communications, and the related who/what/where/when/why. I work in advertising, and it’s easy to become stuck in the standard print-tv-radio-digital media planning mode. I don’t doubt that … Continue reading

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Filed under advertising, gen y, marketing, social media, social networks, traditional media

PR vs. Advertising – Sharing the Social Media Pizza Pie

Recently I’ve come across a good deal of commentary on who should “own” social media — PR agencies vs. advertising agencies. Although the topic has been tossed back and forth throughout the past few years, it is definitely on the … Continue reading

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Filed under advertising, marketing, pr, social media, traditional media

The Flyer’s Collection – JetBlue

I came across JetBlue’s newest campaign — the Flyer’s Collection — the other day in the subway. It caught my eye immediately because of the holiday look and feel (I’m a Christmas junkie!) and the unusual products they were “advertising.” … Continue reading

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Filed under advertising, case studies, marketing, social media

Introductions

Well, here is my very first post in my brand new blog. Hello out there! It’s about time. I have decided to start this blog for a multitude of reasons, but most importantly due to the fact that I am … Continue reading

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Filed under gen y, marketing, social media, social networks